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Create a PostHog product analytics investigation agent

Build a product analytics assistant that helps teams understand behavior changes and prioritize follow-up.

Workflow outcome

Convert PostHog analytics context into an investigation brief with evidence, hypotheses, and recommended next actions.

What this agent helps you do

A PostHog product analytics investigation agent helps teams answer product questions with evidence. It can review metrics, events, feature usage, replays, experiments, or flags depending on available context.

When to use this workflow

Use it when a metric changes, a launch needs validation, an experiment needs review, or a customer issue may reflect broader product behavior.

How PostHog gives the agent context

Connect the plugin and define the project, metric, cohort, feature, event, or timeframe. Ask the agent to distinguish measured data from hypotheses and to note instrumentation gaps.

Example starter prompt

Investigate why this activation metric changed in PostHog. Summarize the evidence, affected cohorts, related events or replays, likely hypotheses, and recommended next actions for product and engineering.

Suggested workflow steps

Define the question, gather relevant analytics context, segment the data, compare with recent launches or flags, and rank hypotheses by evidence strength.

Expected handoff

The output should include findings, charts or query references when available, hypotheses, missing instrumentation, and recommended follow-up. It can become a Linear issue or product decision brief.

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